Ingrid van Sichem focuses mainly on translations to and from the English language. In 2014 Ingrid wanted to start her own translation agency, but did not even have a company name.
PASI design studio therefore had a brainstorm session together with Ingrid and her husband. At the end of the evening we selected ‘Vertaalstudio Sichem’. Translation Studio stands for creativity and craftsmanship. Sichem makes it personal.
Next, the identity of Ingrid and her company had to be visualized powerful and effective. As always, the logo was the starting point. Sichem is set as a signature, radiating personal and craftsmanship. And in addition, written texts are associated with handwriting. The colors are aligned to Ingrid; Fresh and modern. We have incorporated this in the corporate style with a matching business card and letterhead.