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Branding: your identity in words and pictures

Your parents gave you your name. This name tells a lot about your personality and lineage. It is similar with the choice for a company name. A good company name tells you what your company stands for and what you have in store for your customers. A logo is the visual packaging of your company name. A branding – with the logo as its main ingredient – reflects the DNA of your company and lends imaginative power to the corporate identity.

Translate logo into branding

Depending on your core values, organizational goals and personal needs, PASI design studio devises and realizes a logo consisting of a figurative mark, a word mark, or a combination of both. In addition to these two main ingredients, colour and font also play an important part in the designing process. Based on this distinctive logo, we design a characteristic branding that reflects the corporate identity and forms the basis for your communication. Off-line, online, as well as through (re)presentation.

Choose a uniform look

For a uniform look, it is important to apply the branding consistently on paper-based means of communication, including business cards, stationery, envelopes, flyers, brochures, annual reports, or posters. Also, the design of online communication tools – including website, blog and social media – should exude a distinguishing character, based on a strong and distinctive branding.

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